In today’s competitive business landscape, standing out from the crowd is essential. One effective and often overlooked solution is using different types of building signs. Building signs have proven to be a powerful marketing tool, garnering attention and enhancing brand visibility. In this article, we’ll explore four common types of building signs used outside commercial establishments to attract potential customers.

Cabinet Signs: Versatile and Eye-Catching

Cabinet signs are among the most prevalent types of exterior signage today. They take the form of closed boxes, often rectangular, and can be customized to fit your business’s unique needs. You have the option to choose between illuminated and non-illuminated cabinet signs. For businesses that operate around the clock, an illuminated cabinet sign is recommended as it ensures visibility even during nighttime, capturing the attention of potential customers day and night.

Channel Letters: Make Your Brand Stand Out

Channel letter signage is a popular way to showcase your business name to the world. Typically made from aluminum, channel letters are individually crafted letters that can be mounted on the building facade. Many well-known brands, such as Verizon, use this type of signage to create a bold and distinctive display that leaves a lasting impression on passersby. They are probably one of the most common types of building signs used currently.

Awnings: Blend Functionality with Branding

Awnings, also known as commercial awnings, serve as functional shade solutions for buildings. Restaurants often install awnings to offer outdoor dining options. Utilizing the face of these awnings for signage provides an excellent opportunity for brand recognition. Customers will associate your business with the relaxing and inviting atmosphere created by the awning, making it an effective marketing tool.

Blade Signs: Capture Attention Perpendicular to the Building

Blade signs, installed perpendicular to the building, are an ingenious way to catch the eye of passersby who might miss other signage. These signs jut out from the building and are often used by cafes, boutiques, pubs, and taverns. By positioning your brand perpendicular to pedestrian traffic, you maximize visibility and attract potential customers who might not have noticed traditional signs.

Explore Various Types of Building Signs with Sign Assign

Choosing the right type of building signage can significantly impact your business’s visibility and customer engagement. From cabinet signs to channel letters, awnings, and blade signs, each option offers unique advantages for attracting potential customers.

To take full advantage of the benefits of illuminated signs and other creative solutions, partner with Sign Assign—a team of experts dedicated to delivering impeccable products and exceptional support.

Contact Sign Assign today at 972-418-5253 or visit our website to discuss your signage needs. Elevate your brand visibility and customer engagement with our impressive signage solutions. Let Sign Assign be your partner in success!